Regency Casino Case Study — Cash Game Breakthrough with LetsPoker

Regency Casino Case Study — Cash Game Breakthrough with LetsPoker

February 11, 2026 · LetsPoker Team · 5 min read

Regency Casino Thessaloniki is one of Greece’s most prominent poker venues — home to the country’s biggest poker festivals and a thriving daily poker scene. Since joining LetsPoker in May 2023, the partnership has produced record-breaking tournament series and, most recently, a breakthrough in daily cash game engagement.

This is the story of how Regency and LetsPoker built on festival success to transform everyday poker room operations.


Regency Casino Thessaloniki — Greece’s Poker Hub

Regency Casino Thessaloniki hosts poker in the Vergina Theatre, a dedicated space that has become the home of competitive poker in Greece. The casino partners with Novibet to run the Novibet Poker Series (NPS) — a tournament circuit that has grown into the country’s largest poker festival.

Since 2022, the NPS has run seven editions at Regency, each one bigger than the last. The series draws players from across Greece and abroad, with satellites, side events, and marquee Main Events running throughout each week-long festival. You can follow the full schedule on the Regency Casino Thessaloniki page on LetsPoker.


Powering Greece’s Biggest Poker Festivals

When Regency Casino joined LetsPoker in May 2023, the platform became the operational backbone for the Novibet Poker Series — handling tournament registration, real-time clock displays, player tracking, and live updates for every edition since.

The results have been record-breaking:

1,063
Record Entries in a Single Series
#1
Biggest Poker Festival in Greece
529
Record Main Event Entries
€441K+
Single Series Prize Pool

The Greek Poker Odyssea (June 2025) drew 529 Main Event entries — the third-largest tournament ever held on Greek soil — generating a €280,730 prize pool. NPS #5 set the overall series record with 1,063 entries and €441,380 distributed across all events. NPS #6 was billed as the biggest poker festival in Greece.

Players pre-register through the LetsPoker app, follow live updates during events, and track results in real time — whether they’re at the Vergina Theatre or following from home. It’s the same platform that powers PokerStars Campione, one of Europe’s largest poker rooms.


The Cash Game Breakthrough — December 2025

Festivals are big moments. But a poker room’s long-term success is also measured by what happens on a regular Tuesday afternoon.

Most poker rooms face a common challenge: cash games depend on word-of-mouth and regulars showing up at the right time. Players don’t know if a game is running until they arrive — and that uncertainty keeps many at home. It’s an industry-wide problem, not unique to any single venue.

In December 2025, Regency decided to solve it. The casino enabled LetsPoker’s cash game management system, displaying live game availability on the app and accepting waiting list reservations directly from players’ phones.

Within the first month, the results spoke for themselves:

21
Avg. Daily Waiting List Signups
56
Peak Signups in a Single Day

An average of 21 players per day now join the cash game waiting list through the app. On the busiest day, 56 players signed up — and even on the quietest day, 6 players still registered, enough to get a game running. Previously, games simply wouldn’t have happened on those slower days.

Multiple cash games now run consistently. The benefit was visible from the very first week.

Milestone

Within weeks of enabling cash game management on LetsPoker, Regency hit near-record cash game revenue on a regular weekday — outside any festival period.

But the impact goes beyond just filling seats. Because cash games are now visible on the same app players use for tournaments, players who originally came for a festival started showing up for daily cash games — people who might never have considered the regular cash game scene before.

The Game Quality Effect

A broader, more diverse player pool means noticeably better game quality. That’s a virtuous cycle — better games attract more players, which makes the games even better. Festivals become a funnel for daily cash game traffic, not a one-off event.

The takeaway is clear: when players can see a game forming, they show up. When they can reserve a seat from their phone, the friction of visiting drops to zero. Regency unlocked demand that was always there — by making it visible and actionable.


What Players Are Saying

Within days of going live, we ran a quick survey through the LetsPoker app. 42 players from Greece responded — and the feedback was unanimous.

What Players Said

Players pointed to two things: the ability to check game availability before making the trip, and the convenience of securing a seat without physically waiting at the casino.

For a player deciding between staying home and driving to the casino, knowing that a game is running — and that a seat is waiting — changes the equation entirely.


What This Means for Poker Room Operators

Regency Casino’s approach offers a clear playbook for any poker room looking to boost daily cash game activity.

The Playbook
  • Make games visible. Players can’t show up for games they don’t know exist. Displaying cash game availability on the app turns passive interest into foot traffic.
  • Let players commit early. Waiting list reservations shifted player engagement to hours earlier in the day. That’s new demand unlocked by a single feature.
  • Build on festival momentum. Players who download the app during a tournament keep using it for daily cash games. Festivals become a funnel, not a one-off.
  • Measure satisfaction fast. A quick in-app survey gave Regency immediate signal that the change was working — 42 responses in days, all positive.

The same platform that powers a 529-entry Main Event is the one that fills a Tuesday afternoon cash table. If your room struggles with off-peak demand, the solution might already be in your players’ pockets.

For more operational insights, see our guide to the most common mistakes new poker clubs make.


Want to see it in action? Check out Regency Casino Thessaloniki on LetsPoker for live cash game availability and upcoming tournaments.

Ready to see results like this at your venue? Get in touch and see how LetsPoker helps poker rooms manage tournaments, cash games, and player engagement from a single platform.

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